I.HOUSE always hopes to foster the sustainable growth of our company based on the following five (05) core values:

- Communal benefits: cooperative relations with customers and partners toward communal success;

- Understanding customers' demands: comprehensive conversations with customers and partners toward creation of satisfactory products;

- Creating uniqueness: innovative fashion embedded in our products and service, fostering i.house's competitiveness in the market;

- Valuing human resources firm belief in i.house's professionalism, creativity and solidarity among staff as the key to success;

- Taking cognizance of social duty: putting sustainable growth of i.house parallel with social responsibility.